Marketing Plans

Many times a marketing strategy begins with a plan. By organizing your thoughts into well thought out directives, this gives you and your organization the opportunity to focus on the "low hanging fruit" first, while working towards other objectives

Your Marketing Plan is "hopefully" the beginning of your successful campaign in which you execute a "full court press" on your market.

The process of constructing your marketing plan constitutes some introspection...and some serious thought...identifying who you want to be to whom. Going through this process will ensure that you have examined prior marketing initiatives (assuming that you are not a start-up), it will also force your staff to fully understand the market that you are competing in.

It is extremely important as you walk through this process that you identify the organizations goals, and how your marketing effort will assist in achieving this.

I would like to provide you a basic outline for the components that you would want to include in your Marketing Plan:

1. Part 1: Purpose and Mission
2. Part 2: Situational Analysis
   • Product, Market Analysis
   • Distribution Analysis
   • Competitor Analysis
   • Financial Analysis
   • Other Analysis
3. Part 3: Strategy and Objectives
   • Marketing Strategy
   • Marketing Objectives
4. Part 4: Tactical Programs
   • Markets
   • Product
   • Promotion
   • Distribution
   • Pricing
   • Others
5. Part 5: Budgets,Performance Analysis, Implementation
   • Budgeting and Analysis
   • Implementation
6. Part 6: Additional Considerations

If you think that by having a well structured Marketing Plan that could attract 1000's of additional prospects to your company would be worth looking into, we welcome you to contact your Breiter Strom representative. Click here for more information.