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Testing and tracking is not only near and dear to one of our Chief Analysts, but it is also the heart beat of any solid marketing service.
Think of it this way. A group of highly successful, smart men and women sit around a table, hashing out the most efficient and effective manner in which to approach a particular market. The come up with the perfect Branding approach, the have used the most sophisticated Search Engine Optimization techniques, the have all of the interactive marketing strategies nailed down tight, and have assembled the best overall marketing plan known to man kind.
They put the plan into action! Now what? To be honest, this is where 99.99% of all organizations and marketing companies alike stop. They think that merely because of all the upfront effort that went in to developing the overall plan and marketing strategy, their work is done.
At Breiter Strom, our work has just begun. Think about it. What if we can tweak, through solid testing and tracking one of our sales messages to achieve a 2.8% response rate to now obtaining a 3.0% response rate in a market of 1 million prospects? What does that increase represent to your organization in dollars?
What if we can implement a referral campaign that was getting a 5% response rate to now obtaining over 7% during the course of a year. How much additional revenue would that bring to the bottom line.
Breiter Strom is committed to bringing the most intensive and interactive testing and tracking methods in the market. You will learn what is working well. And what you need to do to make it better. As well as what is not working at all. By eliminating the aspects of your overall marketing that are not achieving your desired results; you are instantly able to refocus valuable advertising dollars to more responsive avenues.
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