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Title: Just What Is Blogging and Pinging ??? ,
Author: Arthur Gardner
There is a new duo in town called Blogging and Pinging. It is not a new comedy team or even a singing group, but a relatively new way to attract visitors to your website and make more money. Blogging and Pinging is a marketing tool that can make anyone a viable website owner.
Let's start with a definition of a blog.
Blog is short for weblog. A weblog is a journal that is frequently updated and intended for general public consumption. Blogs generally represent the personality of the author or the Web site.
Ok, so what about pinging? Originally, a ping was a program that bounced a request off of another computer/server over a network or the Internet to see if the remote computer was responding. That same program is now used as a method of informing others that your blog exists and also let's them know when a new post has been made.
When you put the two together- blogging and pinging- you get a technique that is extremely effective at getting ANY web site, no matter how big or small, indexed by the major search engines.
Why Is Blogging and Pinging The Newest Marketing Tool?
Most of you are now saying, "Yea, so?? I can get my site indexed now. What's the big deal?" The big deal is that blogging and pinging gets your site indexed almost immediately AND it is FREE!
If you have any experience trying to get a site indexed and listed in the major search engines, then you know that it is frustrating and very difficult to get done in a reasonable amount of time. After working hard to get your site together, collecting and writing content, worrying about keywords and keyword densities, you are not even close to finished. Now comes the even harder part! Now you have to submit, by hand, your site to all the major search engines. And finally, you get to wait.
That's right, you have to wait for the spiders to come index your site. This could take weeks or this could take months. There are some methods that will help bring along the spiders a bit faster, but these take lots of time and effort and money. And still, you can't be sure that the spiders will come fast enough.
Blogging and pinging solves this problem. You can guarantee that spiders will come to your site and that you will get listed in all the major search engines with minimal effort and no money - in about 48 hours!!!
How does it work? The largest search engine, Google, owns Bogger.com. Google sends their search engine spiders through Blogger.com to find new content. When you blog the content on your site - the URL of the page you are blogging is automatically attached. That way, when Google's spiders come along, they "see" the URL. If that URL isn't listed in the Google database, the spiders "run right over" to the URL and check it out!
Imagine that the URL found on the blog is YOUR site! Rather than wait for weeks, months, or even up to a year, you can get YOUR site listed immediately! Google themselves will tell you that they would rather "discover" new URL's by finding links than get them via submission. So, why not blog and ping and give them what they want!!
Another good piece of news is that once Google has your site, other search engines that use Google's feed will put you on their site, too. And it all happens at lightening speed!
Another technique you should learn is how to get Yahoo to send their news spiders your way. Just like Google, Yahoo is looking for fresh content. And once they pick up your site, so will others.
If your goal is to get more hits to your website.and subsequently win in the Search Engine game.Blogging and Pinging is a solid strategy to start you on that path. I mean really, with over 70% of auto shoppers beginning their search on the internet, don't you think that they should find you at the top of the search engines rather than your competition?
I strongly recommend you find a specialist in the field of Search Engine Optimization (even better to find one that works specifically with auto dealerships as their needs are vastly different), in order to execute this strategy. Avemark has qualified Search Engine Optimization experts on staff to see to it that you dominate the search engines, which ultimately means that you will dominate your competition.
Arthur Gardner,
Search Engine Optimization Expert
Next Article > Ask your prospects and customers what they want...then give it to them!
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