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We all know that lead generation is a process that is never ending. With one month gone and the next beginning, we start the whole thing over again. How many times have we as managers looked ourselves in the mirror and asked how the heck we are going to duplicate the great month that we just concluded. Your dealership spends tens of thousands of dollars per month. Every month to create as much traffic as it possibly can just so that you can keep up the pace in order to now fall behind last months numbers.
Is there a better way? Well, we at Breiter Strom do not plan on revolutionizing the entire auto industry and the way in which it advertises (not yet anyway), but we definitely do have some ideas as to how you can dramatically reduce a portion of your advertising budget while at the same time giving your dealership an opportunity to increase its overall traffic.
Breiter Strom has taken lead generation to the next level with its first lead generation product, lead generation gold. Lead generation gold is a program that puts sub-prime prospects into a community while the individual learns many ways to rebuild their overall credit. While in this community, the prospects have an opportunity to be introduced to one of our "Preferred Providers"...and in this case. That just might be your dealership.
When a prospect "raises their hand" and suggests that they are now ready for an auto loan, they are routed through our sophisticated application process directly to your desktop via your "Control Panel" within the Breiter Strom website.
So, within minutes of becoming an exclusive Dealership in our network, you will be the only dealership in the area capitalizing on these bankruptcy or sub-prime leads.
Let me ask you something. Do you think that the second someone files a bankruptcy that they are ready to buy a vehicle the moment they receive a discharge paper in their hand? The majority of the direct mail programs out their in the market seem to think that this is the case.
MARKETING PLANNING AND RESEARCH tells us that in over 60% of the bankruptcy market, they need to receive up to 7 contacts before they are ready to take action. How many pieces of direct mail did you send out to the last batch of bankruptcy leads you mailed to? 1, perhaps 2? What about the last bulk mailing that you did...how many pieces of mail did you send to each one of those prospects.
With Breiter Strom's method, we are in constant, up to 2 times per week in many cases with each and every person who has filed bankruptcy in the entire country. This certainly puts the odds in our favor that when the person is ready to "raise their hand" and suggest that they are ready to purchase a vehicle, that one of our Preferred Providers are going to obtain this sale.
Is this going to be your dealership or is it your competitor? We only allow one dealership per market area...and as we said above, these leads are exclusive.
Click here to find out more about the program.
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