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Ok, so you are in business...you have a bunch of customers that have bought your product or service. You even have a data base. Perhaps a very sophisticated one at that. Many Auto Dealerships, Mortgage Companies and Law Firms, to name just a few, have extremely advanced ERP applications that store up to millions of records...this is wonderful.
However, here is the major problem that we have seen over the years. These same companies with these extremely powerful software resources, have no real way of either extracting this data in order to use in a more efficient manner (I will get to that in a moment), or they don't know what to do with the data period.
Let me digress for a moment. The money is in the List, but even more important, the money is in the relationship with the list.and if your organization is not capitalizing on List Management strategies, you are shooting yourself in the foot in a huge way, forcing your company to pay thousands of unnecessary advertising costs to drive more traffic to your business, that could otherwise be simply obtained by capitalizing on your relationship with your current list.
Ok, let me get back on track.
Let's say you are an Auto Dealership. You get hundreds of people either calling into your dealership or coming onto your showroom floor each week. How are you building this list of prospects? So, many of these prospects buy your product...the latest Sport Utility or Mini Van. What are you doing with these people once they are stored into Reynolds And Reynolds or ADP?
Ok, so...you send them out a follow-up letter that thanks them for their business...it may even go as far as asking them for referrals (we definitely have a strategy for increasing your referral gathering process exponentially...if interested...ask your representative).
What happens next? One month goes by...Two months...Eight months...how is this relationship being maintained? What are you doing to stay in front of this customer...let alone the 70+ percent that didn't buy from you?
Starting the list is one thing. Managing the list is something else. Maintaining the list and developing a relationship with the people on the list is the most important. Breiter Strom has many innovative methods that can be immediately implemented that will enable your organization, regardless of whether you are a 1 man Law Firm or a 5000 employee Mega Auto Dealership...we have a solution.
If you would like to find out more regarding proper list building and relationship building strategies with your list, simply click here.
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